2004: based on Botticelli’s “Birth of Venus” (1485), one of those paintings that is immediately familiar even amongst those who know nothing of art. For this reason it was chosen to launch the series “Le Belle Romagnole nell’Arte” in an Italian newspaper based in Rimini.The image was so instantly recognisable that explanation of the project was reduced to the minimal “Would you like to become a work of art?” The newspaper printed the photo on the front page alongside the Botticelli original with an appeal for women to come forward to participate in the re-interpretation of paintings by old masters.
The model was a young law student at Bologna University working part-time as an actress who was chosen owing to her striking resemblance to the original.
Read more about Venus/Bernarda on my blog.
Watch behind the scenes video